Technology Driven
Purpose-built dashboards and AI-enhanced engagement turn retailer data into decisions you can act on this week — not a report you file next quarter.
Bentonville-based full-service broker
The missing piece in your Walmart & Sam’s Club business.
Trulero is a full-service broker and sales representative for Walmart and Sam's Club suppliers. We sell the story, hold the shelf and run the omni-channel — backed by 75+ combined years from all three sides of the table: supplier, broker and merchant.
- 75+
- Combined years of retail experience
- 3
- Perspectives on every account: supplier, broker, merchant
- Official
- Walmart Marketplace agency
- Bentonville
- In-market, minutes from the home office
The Trulero difference
Big-agency capability. Boutique attention.
Most suppliers choose between a large broker that knows the systems and a small one that actually returns calls. We were built so you do not have to pick.
Boutique Approach
You work directly with the partners. No account-executive layers, no rotating junior staff, no being the smallest logo on a large agency roster.
Full Service Experience
Sales, supply chain, forecasting and omni-channel under one roof — so nothing falls through the seams between three different vendors.
True differentiation
Details compound into growth.
Nobody wins shelf space with a slogan. It is earned one detail at a time — and the details are exactly what a stretched internal team has no hours left for.
- 01
Details
We learn your item file, your cost structure and your retailer systems until we can answer a merchant question without calling you first.
- Extension of your team
- Foundational knowledge
- 02
Solutions
Details surface problems early. We arrive at the merchant meeting with the fix already scoped, not just the issue flagged.
- Detail driven
- Solution oriented
- Operational excellence
- 03
Success
Consistent execution is what earns merchant trust — and trust is what converts a line review into incremental distribution.
- Retailer trust
- Strategic planning
- 04
Long-Term Growth
Trust plus planning turns one good year into a durable position on the shelf and in the basket.
- Sustained, compounding distribution
What we do
Three disciplines. One accountable partner.
Sell it, ship it, and win the digital shelf. Run separately, these three create gaps. Run together, they compound.
Retailer insights
We speak the retailer’s language, not ours.
Walmart and Sam’s Club measure suppliers on a narrow set of things. We work those metrics directly — because that scorecard is what decides whether your item stays.
In Stock
On Time
In Full
Replenishment
- Replenishment managed alongside the buyer, rather than reported to you afterwards
- Store and DC in-stock reviewed regularly, with the exceptions surfaced
- Modular resets, item setup and maintenance kept on track
Supply Chain
- OTIF and SQEP defects reviewed and answered inside the retailer’s window
- Order and lead-time guidance based on how the account actually orders
- Exceptions routed to the right contact at the retailer
Forecasting
- Sales forecasts built to map to the merchant’s own plan
- Ladder plans on the retailer week rather than a calendar month
- Supply plans revisited through promotion, seasonality and reset
Insight analytics
Serious analytics. Yours to extend.
Purpose-built dashboards, item-level detail down to the store, and AI you can simply ask — with a partner attached to interpret it. Then add the pieces you want: the data live in your own spreadsheets, the weekly review in your inbox, an alert the moment an item slips.
- Interactive dashboard
- Weekly reports on the retailer week
- Item-level drilldown
- Data interpretation from a partner
Insight AnalyticsHow is the business moving?Illustrative
In-Stock %98.2%▲ +1.4 pts98.2%Store-level in-stock, retailer week 31. Target is 96%. Above target for 14 of the last 16 weeks.POS $ 13wk$4.82M▲ +12.4%$4.82MPoint-of-sale dollars, rolling 13 weeks vs the same 13 weeks last year.OTIF96.5%▲ +0.8 pts96.5%On-Time In-Full against the retailer’s window. Below 95% starts attracting fines.Stores3,412▲ +1863,412Stores with at least one item selling in the last 4 weeks. Down 186 on Club Pack alone.
Week 13 · 90.4%5.6 pts under targetLow point — 90.4%. Nine weeks of lost sell-through before recovery. Detected late because nothing alerted until it breached 92%.
Lost units by cause
- DC out-of-stock128kDC out-of-stock — 128k unitsThe DC had none to send. Root cause of the week-13 dip.
- Store shelf gap86kStore shelf gap — 86k unitsStock in the building, not on the shelf. Needs a store-level fix, not a supply one.
- Forecast miss54kForecast miss — 54k unitsDemand exceeded the plan. The seasonal overlap in week 29.
- Order constraint31kOrder constraint — 31k unitsOrder multiples or lead time blocked the replenishment.
What it says
Two service dips in 44 weeks, both recovered — but the second took 6 weeks to claw back.
What we do about it
Shorten the detection window: an in-stock alert at 95% would have flagged week 28 four weeks earlier.
Leadership
You get the partners, not a pitch team.
Two managing partners with retailer, supplier and broker experience between them. The people you meet are the people who run your business.
Nathan Norman
Managing Partner
36
Years in retail
Steve Perry
Managing Partner
39
Years in retail
Let’s find the piece that’s missing.
A short conversation is usually enough to tell whether we can help — and we will say so either way.