Nathan Norman
Managing Partner · 36 years in retail
- Retailer & supplier broker discipline
- RSCC certification
- Replenishment & supply chain
- Private label & brand management
- Team development & leadership
About Trulero
Built by people who have sat on every side of the desk.
Retailer, supplier and broker. Most brokers know one of those three well. Between our partners, we have lived all of them — which is why we can tell you what the merchant is actually going to say.
Our mission
Empowering suppliers to thrive in the retail landscape with tailored solutions and services. Our unique approach prioritizes strategic relationships and enhances engagement to achieve client goals.
What we believe
- Supplier Partner Advocate
- Effective Communication
- Process Optimization
- Detail Driven
- Integrity
Leadership team
Two managing partners. No layers underneath.
75+ combined years in retail — and the people you meet in the first call are the people running your business in month twelve.
Steve Perry
Managing Partner · 39 years in retail
- Private label & brand management
- Retailer & supplier experience
- Product development & sourcing
- Team development
- Executive leadership
In market
Minutes from the home office.
Bentonville is not a territory we cover from somewhere else — it is where our partners are. When a merchant needs a same-day answer or a line review moves up a week, being in market stops being a nice-to-have.
Based in Bentonville, Arkansas
Minutes from the Walmart home office
75+
Combined years in retail
Retailer, supplier and broker experience — in one boutique team, in Bentonville.
Let’s talk about your account.
Tell us where the friction is — the line review, the scorecard, the digital shelf — and we will tell you honestly whether we are the right fit.