Supplier services
Sell it. Ship it. Win the digital shelf.
Three disciplines that most suppliers buy from three different vendors — and lose in the seams between them. We run all three, and we are accountable for the whole thing.
01 — Sales & Analytics
Selling is storytelling.
A merchant gives you twenty minutes. We make sure the twenty minutes are about their business, not your deck.
Great retail selling starts with knowing the account better than the person across the table. We build the fact base — POS trends, distribution gaps, price and item performance — then shape it into a narrative that maps directly to what your merchant is being measured on.
Line review & modular preparation
Category story, item rationalization, and the supporting data behind every ask.
Joint business planning
Annual and quarterly plans built against merchant objectives, not generic templates.
Item & assortment performance
Item-level POS, in-stock, and price analysis that shows where the growth actually is.
Distribution gap analysis
Where you should be on shelf and are not — quantified store-by-store.
Merchant relationship management
Day-to-day ownership of the account so nothing sits in an inbox.
New item presentation
Setup, spec and story for items entering the assortment.
02 — Supply Chain & Forecasting
How do you stay on shelf? By earning the trust that you can handle the growth.
Winning distribution is the easy half. Holding it is a supply chain problem.
Suppliers lose more shelf space to service failures than to bad selling. We work the replenishment and forecasting side hard — in-stock, on-time, in-full — so the scorecard never becomes the reason a merchant reconsiders your item.
Replenishment & in-stock management
Ongoing in-stock monitoring with root-cause work on the exceptions.
OTIF / SQEP performance
On-Time-In-Full and Supplier Quality Excellence Program compliance and fine mitigation.
Sales forecasting
Demand forecasts you can actually build a production plan against.
Ladder plans
Week-by-week volume plans tied to modular resets and seasonal peaks.
Supply planning
Order constraints, lead times and ASN accuracy aligned to retailer requirements.
Consultative demand forecasting
Reconciling your plan, the retailer plan, and what the POS is actually saying.
03 — Digital Commerce & Omni-Channel
Omni is non-negotiable — but it has to be done right.
Digital is roughly a quarter of total sales and still climbing. A half-built item page is a half-built business.
Omni-channel participation is no longer a strategic choice; it is table stakes. The differentiator is execution — content quality, search visibility, ratings, and the budget behind it. As an official Walmart Marketplace agency, Trulero has direct access to the resources and reporting that most suppliers cannot reach on their own.
Walmart Marketplace management
Setup and ongoing management as an official marketplace agency.
Item content & digital shelf
Titles, imagery, attributes and rich content built for search and conversion.
Scintilla & Madrid reporting
Retailer-native analytics interpreted into an action list.
Omni budget planning
Right-sizing spend so participation is funded to succeed, not just present.
Ratings & reviews
Review volume and rating health as a first-class merchandising input.
Search & media strategy
Paid and organic visibility coordinated with the in-store plan.
Retailer insights
In-stock. On time. In full.
Three numbers decide whether a merchant keeps betting on your item. Everything below exists to protect them.
Replenishment
- Replenishment managed alongside the buyer, rather than reported to you afterwards
- Store and DC in-stock reviewed regularly, with the exceptions surfaced
- Modular resets, item setup and maintenance kept on track
Supply Chain
- OTIF and SQEP defects reviewed and answered inside the retailer’s window
- Order and lead-time guidance based on how the account actually orders
- Exceptions routed to the right contact at the retailer
Forecasting
- Sales forecasts built to map to the merchant’s own plan
- Ladder plans on the retailer week rather than a calendar month
- Supply plans revisited through promotion, seasonality and reset
Not sure which of the three you need?
Most suppliers come to us thinking it is a selling problem and discover it is a service problem — or the reverse. A short call usually sorts it out.